Unsurprisingly, searches for Spotify Wrapped spike at the start of December each year as music lovers carefully unwrap their first gift of the year (how generous!). The success story of Spotify WrappedĪnd it works. Spotify highlights key stats – how many minutes you’ve listened to, your key artists, genres etc builds you that all-important playlist, and then offers it up in a ‘grammable format (cause you’re absolutely gonna share it).

Since its inception in 2017 (you might remember its previous incarnation, Year in Music), Spotify Wrapped has garnered an almost cult following, with music fans counting down the days to get their hands on all that data. Last year, I used my Spotify account to play the office playlist on all year and it ruined my Christmas Wrapped 2019. A soundtrack of songs I’ve listened to repeatedly and then immediately become tired of? Sign me up. It’s the first real exciting part of Christmas, and hats off to Spotify, one of the most successful brand campaigns of recent years.Īs a Last.fm lover who laps up curated playlists based on my music habits, it’s the perfect fit. Each year, a buzz travels through the office (or home office) as each team member checks their stats and discovers that – yes – they are getting the most of that Premium subscription. Click through to view this article on the dmt website.

Why arent my spotify stats showing up